Digital marketing is utilizing Internet facilities through social media to reach consumers. The vast field attracts more customers through email, search platforms, content marketing, social media & more. Digital marketing can also take place through mobile devices, or a smartphone app, or in a video game, in fact, even on a subway platform. Hence, digital marketing is a form of advertising that allows the promotion of brands and products through digital platforms.

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Digital Marketing Strategies :-
The list of digital marketing strategies keeps evolving continuously. Some of the common tec uniques that are applied in digital marketing include:

Pay-Per-Click Analysis 
Pay-per-click (PPC) advertising is a broad term covering all types of digital marketing where you pay for every user who clicks on an ad, such as Facebook Ads and Google AdWords.

Search Engine Optimization Analysis 
Search Engine Optimization(SEO) ranks pages or blogs on your website & you don’t have to pay to show up in the SERPs. However, getting a page to rank is very time and effort consuming.

Paid Social Media Analysis 
Paid social media advertising builds awareness with audiences that might be unaware about your business, product or service. Most social media platforms like Facebook, Instagram, Twitter, Pinterest etc. allows you to run ads on their site.

Social Media Marketing Analysis 
Social media marketing is the free medium to use social media platforms like Facebook or Twitter to promote your business. Just like SEO, Social Media Marketing consumes a lot of time and efforts. In the long run, however, it yields much cheaper results.

Conversion Rate Optimization Analysis 
Conversion Rate Optimization improves your online user experience. Businesses usually use CRO to get more conversions (leads, chats, calls, sales, etc.) out of their existing website traffic.

Content Marketing Analysis 
Content marketing refers to any digital marketing medium that uses content assets (blogs, eBooks, videos, etc.) for building brand awareness or leads or sales.

Native Advertising Analysis 
Native Advertising uses content to attract clicks and come as an intriguing suggested article at the bottom of one article. Eg. At the bottom of an article, there will be another article drawing attention by titles like “You’ll not believe what happened next!”

Email Marketing Analysis 
Email marketing is the oldest form of online marketing which uses email for special advertising deals, highlighting contents, or promoting an event.

Affiliate Marketing
Affiliate marketing is a method of paying someone else to promote your products and services on their website.